CENTRAL LINGERIE SECRET 2025

Share
6 - 31 Aug 2025

Introducing BRA ADVISOR – Your Personalized Lingerie Expert

True confidence often begins with the little things—starting with what’s closest to you: the perfect lingerie. A well-fitted bra doesn’t just offer support—it enhances your natural charm, empowers your style, and boosts your inner confidence. When you feel good from within, it radiates outward, influencing how you carry yourself and interact with the world. So, the real question is: have you found the bra that truly fits you?

Surprisingly, over 80% of women worldwide wear bras that don’t fit properly—largely due to a lack of knowledge about sizing and style. As Thailand’s leading retail destination, Central Department Store, under Central Retail, is on a mission to transform how customers discover and shop for lingerie.

Introducing the “CENTRAL LINGERIE SECRET 2025” campaign—an immersive, confidence-boosting experience that redefines lingerie shopping for everyone. At the heart of this campaign is the debut of BRA ADVISOR, a personalized service where professionally trained lingerie specialists provide tailored consultations to help each customer find their perfect fit.

Discover “BRA-VOLUTION” – A New Chapter in Lingerie Shopping

Under the concept of “BRA-VOLUTION,” CENTRAL invites you to go beyond shopping—to explore, understand, and embrace your body with confidence. The campaign showcases a wide variety of curated brands, including lingerie, shapewear, activewear, and sleepwear, designed for all ages, sizes, styles, and lifestyles. Whether you’re buying your first bra, choosing postpartum support, preparing for your wedding, or seeking a safe and inclusive space as part of the LGBTQIA+ community, BRA ADVISOR is here to support you.

Customers can also enjoy exclusive promotions of up to 70% off, available from July 25 to August 31, 2025, across all Central branches nationwide.

Meet Your BRA ADVISOR – Expert Support in 3 Key Steps

With BRA ADVISOR, CENTRAL offers personalized, empathetic, and expert guidance through:

  • WE LISTEN: Understanding your concerns, needs, and body type to offer the most suitable options.
  • WE UNDERSTAND: Accurately measuring and analyzing your shape and style preferences.
  • WE SOLVE: Recommending trusted brands and designs tailored to your lifestyle and confidence goals.

A National Lingerie Destination – With Personal Touches

As the go-to destination for intimate apparel, Central proudly delivers a comprehensive lingerie experience unmatched in Thailand. BRA ADVISORS possess in-depth knowledge of body structures, fitting techniques, and fashion functionality, ensuring every recommendation is both stylish and supportive. Whether it’s your daily go-to or a special occasion piece, this service guarantees that what you wear under your clothes empowers you—before you even leave the house.

Service Availability:

Walk-in consultations are available free of charge at select branches:

  • Central Chidlom
  • Central @ CentralWorld
  • Central Ladprao

Customers also receive complimentary gifts and discount coupons valued at over 3,000 THB (limited availability). You can also pre-register for BRA ADVISOR appointments through:

  • Central App
  • LINE: @CentralOfficial (Chat & Shop)
  • Personal Shopper Service
  • In-store Customer Service Desks

Contact for Appointments:

  • Central Chidlom: 02-793-7777
  • Central Ladprao: 02-541-1111
  • Central @ CentralWorld: 02-100-9999

Coming Soon: Smart AI Fitting Experience

In Q3/2025, Central will introduce AI-powered Smart Fitting Booths at Central Chidlom, 5th Floor, enabling precise measurements, instant consultations, and personalized product selections—all in one convenient location.

Don’t Miss “CENTRAL LINGERIE SECRET 2025”

July 25 – August 31, 2025
At Central stores nationwide

Enjoy exclusive offers:

  • Up to 30% off new collections
  • Up to 70% off selected items
  • Additional 30% savings with The1 and participating credit cards
  • Gifts and rewards from leading brands like Wacoal, Sabina, Triumph, Cherilon, Calvin Klein, and more

Discover the lingerie that fits—not just your body, but your life.
Only at CENTRAL.