Frequently Asked Questions
The 1 is the official loyalty platform of Central Group. CENFINITY is a specialized loyalty club that operates through The 1 accounts. The program is designed for customers of Central Department Store, Robinson Department Store, and Central Embassy who have a strong interest in fashion and lifestyle. It provides curated services, exclusive privileges, and rewards tailored to this customer segment.
Yes. The 1 Exclusive is the highest membership tier within The 1 program, granted to members who accumulate spending of 250,000 THB at Central Retail stores, or 400,000 THB across Central Retail and participating stores.
Members who already hold The 1 Exclusive status and are invited to join CENFINITY will continue to receive the full range of benefits and privileges from both programs.
The accumulated spending displayed in The 1 Application reflects purchases made across Central Retail stores and participating partners. However, this figure may also include purchases from business units not affiliated with CENFINITY, such as Thai Watsadu, Power Buy, or B2S.
Eligibility for CENFINITY is determined solely by spending at Central Department Store, Robinson Department Store, and Central Embassy.
For CENFINITY members: Verification can be completed through a Personal Assistant or Personal Shopper, at customer service counters in Central Department Store, Robinson Department Store, and Central Embassy, via the Membership Service Center at 02-793-7733, or through The 1 Application.
For non-members: Verification can be completed with a Personal Shopper or at customer service counters in Central Department Store, Robinson Department Store, and Central Embassy.